Sony is looking to take on a partner in Crackle, its ad-supported streaming service, in order to make it more competitive in a saturated marketplace.
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Find helpful customer reviews and review ratings for Sony Crackle - Movies & TV (mobile) at Amazon.com. Read honest and unbiased product reviews from our users. We have tried pinging Crackle website using our server and the website returned the above results. If crackle.com is down for us too there is nothing you can do except waiting. Probably the server is overloaded, down or unreachable because of a network problem, outage or a website maintenance is in progress. Crackle is the rare exception to that rule: Sony's service is 100% free, and it's been that way for a decade now. No, Crackle doesn't have the vast selection of Netflix or the speedy TV episode.
Mike Hopkins, the former head of Hulu who joined Sony Pictures last fall as chairman of its TV division, disclosed the strategy to employees in an internal email. (See the full email below.) Hopkins said working with a partner could help “drive scale.” A complete sale of the property is not the initial plan, but insiders indicate a willingness to entertain an offer for the entire business.
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The notion of taking on a partner has been contemplated at earlier moments during the decade-plus that Sony has owned the service, which was known as Grouper when the company bought it in 2006. In 2014, when a trove of internal documents were revealed as part of the infamous hack into the studio’s computer systems, an email exchange indicated some executives had considered selling off 49% of Crackle. At the time, such a deal would have valued Crackle at $200 million. The original purchase price was $65 million.
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Sony Crackle can be accessed on a couple of devices ranging from mobile devices to smart TVs. This scale of accessibility comes with a number of problems. Many Sony Crackle users have recently reported a number of errors on different platforms. These are usually brought about by bugs that can easily be fixed. Windows xp lite torrent.
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Sony Crackle is taking credit for the promises being made by TV networks to reduce the amount of commercial time during their programming.
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NBC, Fox, Turner, Viacom and others have pledged to trim commercial breaks, one of many responses to downward pressure on advertising as digital continues its disruption. Time Warner CEO Jeff Bewkes even complained about “too many” ads being “part of the problem” with the traditional TV business during his testimony in the company’s antitrust trial last week.
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Eric Berger, GM of Sony Crackle and also Chief Digital Officer at Sony Pictures Television Networks, told the audience at the ad-supported streaming service’s upfront this morning that Crackle has long been on that page.